Cars sit waiting on a callback
A tech finds a problem, the advisor calls the customer, and the bay sits idle until someone calls back.
FOR INDEPENDENT AUTO REPAIR & FLEET SERVICE SHOPS
Get estimates approved while the car is still on the lift.
Repair orders, parts, tech notes and customer approvals all in one place. We build custom software that keeps cars moving through your bays and brings customers back when service is due.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
The work is in the bays. The paperwork shouldn't slow it down.
The shop runs on a whiteboard
Repair orders, parts and tech notes live on a whiteboard, paper tickets and sticky notes.
Declined work is never followed up
Customers who said "not today" and cars that are due for service never hear from you again.
WHAT WE BUILD
Software designed around how your team works.
Not another subscription you bend your shop around. We start with the workflow that costs you the most time and expand from there.
- Digital repair orders with tech notes and photos
- Estimates customers approve from their phone, with photos of the problem
- Bay and technician board so everyone sees what's next
- Parts ordering and tracking, tied to each repair order
- Invoicing with text-to-pay
- Service reminders and declined-work follow-ups
- Getting found when people ask AI assistants for a mechanic nearby
| RO # | Vehicle | Work | Tech | Status |
|---|---|---|---|---|
| RO-2041 | 2017 Sample Sedan | Front brakes, rotors | Tech A | Waiting approval |
| RO-2042 | 2019 Sample Pickup | Check engine light | Tech B | Diagnosing |
| RO-2043 | Fleet van #12 | Oil change, tire rotation | Tech C | Parts ordered |
| RO-2044 | 2015 Sample SUV | AC not cooling | Tech A | Ready for pickup |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for auto repair shops. All names and data are made up.
Open the auto repair shops demo →QUESTIONS
Common questions
Do we have to replace the shop tools we already use?
Not necessarily. We start by learning what you use today. Sometimes we build around it, sometimes we replace one piece of it. We will tell you which makes sense on the call.
Is our customer and vehicle data secure?
We design role-based access and permissions from the start and never ask for passwords or customer records during sales conversations.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.