Leads go cold in someone's inbox
A web lead comes in at 9 PM, a phone lead gets written on a pad, a walk-in leaves a number, and by the time anyone follows up the buyer has already bought somewhere else.
FOR INDEPENDENT CAR DEALERSHIPS
Answer every lead before the buyer drives to the next lot.
Leads, recon, deal paperwork and past buyers all in one place. We build custom software that gets cars frontline-ready faster, keeps every lead followed up, and brings past buyers back for service and their next car.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
You make money selling cars. The busywork shouldn't slow it down.
Cars sit in the back instead of on the line
Nobody can say whether a unit is waiting on the inspection, the body shop, the detailer or photos, and every day it sits costs you.
Deals stall on one missing piece
A deal can't fund because the title, the insurance card or one signature is missing, and someone has to dig through the jacket to find out which.
WHAT WE BUILD
Software designed around how your team works.
Not another subscription you bend your lot around. We start with the workflow that costs you the most time and expand from there.
- One list for web, phone and walk-in leads, with a next step and a due time
- Stale-lead alerts and follow-up texts before buyers go quiet
- Recon board from inspection to repair, detail, photos and listed
- Days-on-lot tracking with price-drop reminders on aging units
- Deal jacket checklists: title, financing approval, insurance, signatures
- Service reminders, trade-in offers to past buyers and review requests
- Getting found when people ask AI assistants where to buy a car nearby
| Stock # | Vehicle | Days | Stage | Status |
|---|---|---|---|---|
| S-101 | 2020 Sample Sedan | 4 | Repair | Waiting on parts |
| S-102 | 2019 Sample Pickup | 2 | Inspection | In progress |
| S-103 | 2021 Sample SUV | 6 | Photos | Scheduled |
| S-104 | 2018 Sample Hatchback | 58 | Listed | Price review |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for independent car dealerships. All names and data are made up.
Open the car dealership demo →QUESTIONS
Common questions
Do we have to replace our dealer management system?
No. Your dealer management system can stay the system of record for inventory, deals and accounting. We usually build around it: the lead follow-up, recon board, paperwork checklist or customer messages it doesn't handle the way you work. We will tell you on the call whether building around it or replacing one piece makes more sense.
Can it work with the listing sites and lenders we already use?
Often, yes, depending on what each one allows. We look at how leads and listings come in today and how your team tracks lender approvals, then connect what can be connected and give you one place to see the rest. We never ask for passwords or customer financial records during sales conversations.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.