Inquiries go cold before anyone replies
A couple or planner fills out your form on Sunday night, and by the time someone calls back on Tuesday they've toured somewhere else.
FOR WEDDING & EVENT VENUES
Never double-book a Saturday again.
Inquiries, tours, date holds, contracts, payments and vendor timelines all in one place. We build custom software that turns more inquiries into signed contracts and keeps every event on track.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
The work is the event. Chasing paperwork shouldn't be.
Holds live in someone's head
Dates get held in a calendar, an email and a spreadsheet, holds never expire, and two people end up promised the same Saturday.
Payments and headcounts slip
Second payments, final balances and final headcounts depend on someone remembering to send a reminder.
WHAT WE BUILD
Software designed around how your team works.
Not another subscription you bend your venue around. We start with the workflow that costs you the most time and expand from there.
- One inquiry list from your website, online marketplaces and the phone, with instant replies and open tour times
- Tour booking with reminders and follow-ups
- Date holds that expire on their own, with conflict warnings
- Proposals, contracts and payment schedules: deposit, second payment, final balance
- Payment reminders with a payment link before each due date
- Vendor checklists, final headcount requests and day-of timelines for every event
- Review requests, anniversary offers and getting found when people ask AI assistants for a venue nearby
| Date | Space | Held for | Expires | Status |
|---|---|---|---|---|
| Sat, Apr 24 | Garden lawn | Sample couple A | Nov 8 | Expiring |
| Sat, May 15 | Garden lawn | Sample couple B | Nov 20 | On hold |
| Sat, May 15 | Garden lawn | Sample company C | Nov 22 | Conflict |
| Sat, Jun 5 | Chapel + terrace | Sample couple D | Signed | Booked |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for wedding and event venues. All names and data are made up.
Open the wedding and event venues demo →QUESTIONS
Common questions
Do we have to replace our booking calendar or the tools we already use?
Not necessarily. We start by learning what you use today, whether that's a calendar, a venue booking tool, spreadsheets or email. Sometimes we build around it, sometimes we replace one piece of it. We will tell you which makes sense on the call.
Can couples and clients sign contracts and pay online?
Yes, that is a common part of what we build. Contracts can be signed from a link, and the payment schedule, reminders and payment links are set up the moment a date is booked. We work with the payment processor you prefer.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.