Late cancels leave empty spots
Someone drops out of a full class 20 minutes before it starts, the waitlist never hears about it, and the bike or mat sits empty.
FOR GYMS & FITNESS STUDIOS
Keep classes full and members coming back.
Class bookings, waitlists, memberships, failed payments and trial follow-up all in one place. We build custom software that works alongside your membership tools, so your front desk stops chasing and your members keep showing up.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
Your coaches run the floor. The admin work shouldn't run them.
Trial passes go nowhere
People try a class or a week on the floor, and nobody follows up while they are still excited. A week later they have forgotten your name.
Members drift away quietly
A failed card, a few missed weeks, and then a cancellation email. By the time anyone notices, the member has already decided.
WHAT WE BUILD
Software designed around how your team works.
Not another app you bend your gym around. We start with the workflow that costs you the most members or the most front-desk hours and expand from there.
- Class and personal-training booking with automatic waitlists
- Late-cancel and no-show fees that follow your own policy
- Failed-payment recovery with card-update links
- Freeze and cancellation requests routed to a person
- Trial pass tracking from first visit to signed member
- Win-back messages for members who stop coming, plus referral offers and review requests
- Getting found when people ask AI assistants for a gym or studio nearby
| Time | Class | Coach | Booked | Status |
|---|---|---|---|---|
| 6:00 AM | Sample strength class | Coach A | 20 / 20 | Full, 4 waiting |
| 12:15 PM | Sample HIIT class | Coach B | 17 / 24 | Open |
| 5:45 PM | Sample cycle class | Coach C | 24 / 24 | Late cancel, spot offered |
| 7:30 PM | Sample yoga class | Coach D | 11 / 18 | Open |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for gyms and boutique fitness studios. All names and data are made up.
Open the gyms and fitness studios demo →QUESTIONS
Common questions
Do we have to replace our membership or booking software?
Not necessarily. We start by learning what you use today. Often we build around it, closing the gaps like waitlists, trial follow-up and failed payments, and sometimes we replace one piece of it. We will tell you which makes sense on the call.
Is our member and payment data secure?
We design role-based access and permissions from the start, keep card details with your payment processor rather than in the software we build, and never ask for passwords or member records during sales conversations.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.