Estimates sit waiting on a callback
The tech writes it up, the office emails a PDF, and the customer "thinks about it" until someone else gets the job.
FOR PLUMBING, ELECTRICAL & ROOFING COMPANIES
Get the yes before the truck leaves the driveway.
Calls, dispatch, estimates, invoices and maintenance plans all in one place. We build custom software that gets jobs approved on site, paid the same day, and brings customers back when their annual check is due.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
The work is in the field. The office shouldn't be the bottleneck.
Dispatch runs on phone calls
The office calls around to find out who is where, and customers call in asking when the tech will show up.
Invoices and plan renewals slip
Past-due invoices wait for someone to chase them, and maintenance plan members never get their reminder.
WHAT WE BUILD
Software designed around how your team works.
Not another subscription you bend your company around. We start with the workflow that costs you the most time and expand from there, working alongside the field service and accounting software you already use.
- Dispatch board showing every tech, job and time window
- Call-to-job intake with automatic booking and on-the-way texts
- Good, better, best estimates with photos, approved from the customer's phone
- Deposits and invoices paid by text, with past-due reminders
- Monthly-payment options on bigger jobs through the financing partner you use
- Maintenance plans, annual inspection reminders and review requests
- Getting found when people ask AI assistants for a plumber, electrician or roofer nearby
| Job | Customer | Work | Tech | Status |
|---|---|---|---|---|
| J-1041 | Sample Customer A | Water heater replacement | Tech A | Awaiting approval |
| J-1042 | Sample Customer B | Panel upgrade | Tech B | On the way |
| J-1043 | Sample Customer C | Storm damage inspection | Crew C | Booked |
| J-1044 | Sample Customer D | Drain cleaning | Tech D | Paid |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for plumbing, electrical and roofing companies. All names and data are made up.
Open the home service trades demo →QUESTIONS
Common questions
Do we have to replace our field service software?
Not necessarily. Many companies keep the scheduling or field service software they already use and have us build the pieces it handles poorly, like estimate approvals, payment follow-up or plan renewals. Sometimes replacing one piece makes more sense. We will tell you which on the call.
Can customers approve estimates and pay deposits from their phone?
Yes, that is one of the most common things we build. The tech sends photos and good, better and best options by text, and the customer picks one and pays the deposit through your payment processor without a callback.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.