Travel sites take a cut of every booking
Online travel sites take a commission on each reservation, even from guests who would have booked with you.
FOR INDEPENDENT HOTELS, INNS & SMALL HOTEL GROUPS
Get more direct bookings and have rooms ready on time.
Direct booking, pre-arrival texts, a live housekeeping board and group blocks in one place. We build custom software that works alongside your property-management system, not instead of it.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
Your guests notice the details. Your tools should help.
Rooms aren't ready on time
Housekeeping status gets passed by radio and paper, so the front desk is guessing.
Groups and soft nights live in spreadsheets
Room blocks, event bookings and slow nights are tracked in files only one person understands.
WHAT WE BUILD
Software designed around how your team works.
Not another system you bend your property around. We start with the part that costs you the most and expand from there, working alongside the property-management system you already use.
- Direct booking that works alongside your property-management system
- Pre-arrival texts and upsells: early check-in, late checkout, parking
- Housekeeping board the front desk can see live
- Group and event room blocks
- Nearby promotions: show an offer to phones near the airport, convention center, hospital or stadium. They run through the major ad platforms' location targeting, and you never see or store anyone's location.
- Review requests and come-back offers after checkout
- Getting found when people ask AI assistants for a place to stay nearby
| Room | Type | Guest | Arrival | Status |
|---|---|---|---|---|
| 201 | King | Sample Guest A | 3:00 PM | Clean |
| 202 | Double | Sample Guest B | Early 12 PM | Cleaning |
| 203 | King | Group block | 4:00 PM | Dirty |
| 204 | Suite | Sample Guest C | Late checkout | Occupied |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for independent hotels. All names and data are made up.
Open the independent hotels demo →QUESTIONS
Common questions
Do we have to replace our property-management system?
No. We don't replace it. We build around it: direct booking, guest texts, housekeeping and reporting, with integrations where your system allows them.
How do the nearby promotions handle privacy?
The offers run through the major ad platforms' location targeting. You pick the area and the offer. You never see or store anyone's location.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.