Delivery apps take a big cut
Third-party delivery apps take a big piece of every order, and they keep the customer's contact details.
FOR INDEPENDENT RESTAURANTS & LOCAL GROUPS
Keep more of every order and fill more tables.
Your own online ordering, reservations and a guest list that brings people back. We build custom software for restaurants that want to own their customers instead of renting them.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
You cook the food. Someone else keeps the customer.
Slow nights mean empty tables
Some nights are packed. Others you watch the door and wait.
Guests visit once and disappear
Someone has a great meal, leaves, and never hears from you again.
WHAT WE BUILD
Software designed around how your team works.
Not another subscription you bend your restaurant around. We start with the part that costs you the most and expand from there.
- Your own online ordering, with no commission on each order
- Reservations and waitlist with automatic reminders
- Nearby promotions: show an offer to phones within a radius you choose, like office parks at lunch or the stadium on game days. They run through the major ad platforms' location targeting, and you never see or store anyone's location.
- A guest list with birthday and "we miss you" offers
- Review requests after a visit
- 86'd-item and low-stock tracking
- Getting found when people ask AI assistants where to eat nearby
| Time | Guest | Party | Note | Status |
|---|---|---|---|---|
| 6:00 PM | Sample Guest A | 4 | Birthday | Confirmed |
| 6:30 PM | Sample Guest B | 2 | Patio | Reminder sent |
| 7:00 PM | Sample Guest C | 6 | First visit | Waitlist |
| 7:15 PM | Online order #318 | — | Pickup | Ready |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for restaurants. All names and data are made up.
Open the restaurants demo →QUESTIONS
Common questions
Do we have to replace our point-of-sale system?
No. We build around the systems you already use where they allow it. We will look at what you have on the call and tell you what fits.
How do the nearby promotions handle privacy?
The offers run through the major ad platforms' location targeting. You pick the area and the offer. You never see or store anyone's location.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.