The website sells what you already sold
The last one goes at the register in the afternoon, and that night someone buys it online. Now you are writing an apology email.
FOR INDEPENDENT RETAIL SHOPS & FLORISTS
Sell it in the shop, and it comes off the website.
One stock count, online orders, pickups and deliveries, and the customers who keep coming back, all in one place. We build custom software around the register and online store you already use, so the shop runs on one set of numbers.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
You opened a shop to sell. Not to recount stock at night.
Orders live in three places
Web orders, phone orders, pickups and deliveries are spread across email, a notebook and the back counter. Something gets missed on the busiest day.
Good customers drift away
You know your regulars by name, but nothing reminds them about new arrivals, the cart they left, or the birthday they ordered flowers for last year.
WHAT WE BUILD
Software designed around how your team works.
Not another app you bend your shop around. We start with the workflow that costs you the most time and expand from there.
- One stock count shared by the register and the website, with low-stock alerts and reorders
- Online orders moved from packed to ready for pickup or shipped, with a text to the customer
- Delivery routes and time windows for florists, plus event and wedding orders
- One customer record for in-store and online purchases, with VIP lists
- New-arrival emails, abandoned-cart reminders and holiday and occasion reminders
- Review requests after pickup or delivery
- Getting found when people ask AI assistants where to shop nearby
| SKU | Item | In store | Online | Status |
|---|---|---|---|---|
| SK-101 | Sample linen dress | 4 | 4 | In stock |
| SK-118 | Sample knit cardigan | 1 | 1 | Low stock |
| SK-126 | Sample candle | 0 | Sold out | Reorder sent |
| SK-140 | Sample bouquet, medium | 6 | 6 | In stock |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for retail shops and florists. All names and data are made up.
Open the retail shop and florist demo →QUESTIONS
Common questions
Do we have to replace our register or online store?
Not necessarily. We start by learning what you use today. Often we connect the register and the online store so they share one stock count and one customer list, and build the missing pieces around them. We will tell you which makes sense on the call.
Can it handle florist deliveries and event orders?
Yes. Deliveries can be grouped by route and time window, drivers can see their stops on a phone, and event and wedding orders can carry their own proposal, deposit and prep list. We shape it around how your shop takes and fills orders today.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.