No-shows leave chairs empty
A client doesn't show, there's no deposit, and the waitlist never hears about the opening.
FOR SALONS, SPAS & MED SPAS
Fill every chair and keep clients coming back.
Bookings, deposits, memberships, retail and rebooking all in one place. We build custom software around the booking software you already use, so no-shows cost less and regulars rebook on time.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
Your team should be with clients, not chasing them.
Memberships fail quietly
A card declines, nobody notices for weeks, and the client finds out at the front desk.
Clients drift between visits
Nobody reminds a color client at six weeks or a facial client at four, so they book somewhere else.
WHAT WE BUILD
Software designed around how your team works.
Not another subscription you bend your business around. We start with the workflow that costs you the most time and expand from there.
- Today's book by stylist, therapist or provider
- Deposits and confirmation texts for longer services
- Waitlist fill by text when someone cancels or no-shows
- Memberships and packages with failed-payment follow-up
- Retail sales and low-stock alerts
- Rebook reminders on each service's own schedule, birthday offers and review requests
- Getting found when people ask AI assistants for a salon or spa nearby
| Time | Client | Stylist | Service | Status |
|---|---|---|---|---|
| 9:00 AM | Sample Client A | Stylist A | Color and cut | Deposit paid |
| 10:30 AM | Sample Client B | Stylist B | Balayage | Unconfirmed |
| 12:00 PM | Sample Client C | Stylist A | Blowout | Filled from waitlist |
| 2:00 PM | Sample Client D | Stylist C | Membership visit | Payment failed |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for salons, spas and med spas. All names and data are made up.
Open the salon and spa demo →QUESTIONS
Common questions
Do we have to replace our booking software?
No. Your clients keep booking the way they do today. We build around your booking software to handle what it leaves to the front desk, like deposits, waitlist texts, membership follow-up and reporting. If one piece of it is worth replacing, we will tell you on the call.
Can you handle med spa paperwork?
We can track which intake, photo and consent forms are on file before each appointment, as a checklist your team can see. The forms themselves and every treatment decision stay with your providers and your existing records. We don't give medical or legal advice.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.