Orders come in every way at once
Emails, texts, voicemails and photos of a handwritten list all get retyped into a spreadsheet, and the wrong price or quantity slips through.
FOR SMALL MANUFACTURERS, WHOLESALERS & PRODUCERS
Take wholesale orders without the email, voicemail and spreadsheet.
Customer orders, standing orders, what to make this week, raw materials, terms and invoices, all in one place. We build custom software around the accounting software you already use, so orders turn into production, shipments and paid invoices without retyping.
Founder-led software team based in Atlanta, working with companies nationwide.
WHERE TIME GOES
You make a good product. The order desk shouldn't be the bottleneck.
Production is a guess
Nobody can see what is ordered against what is on the shelf, so you run short of one product, overmake another and find out mid-run that you are out of bottles.
Getting paid takes chasing
Invoices go out late, past-due accounts keep ordering, and statements happen when someone finally has a free afternoon.
WHAT WE BUILD
Software designed around how your team works.
Not another system you bend your business around. We start with the workflow that costs you the most time and expand from there.
- A customer ordering portal with each account's own price list and minimums
- Standing orders that repeat on schedule
- Pick lists, packing slips, delivery routes and shipping, tied to each order
- A weekly production list built from open orders and what is on the shelf
- Raw material tracking with shortage alerts before a run
- Invoices on shipment, past-due reminders, statements and credit holds
- Reorder reminders and new product announcements to your accounts
- Getting found when buyers ask AI assistants for a supplier nearby
| Order | Account | Items | Ship by | Status |
|---|---|---|---|---|
| SO-1041 | Sample Market | 12 cases, product A | Mon | Picked |
| SO-1042 | Sample Grocers (3 stores) | Standing order | Tue | Open |
| SO-1043 | Sample Cafe | 4 cases, product B | Wed | In production |
| SO-1044 | Sample Gift Shop | 10 cases, product C | Fri | Credit hold |
HOW A PROJECT WORKS
From first call to working software.
01
Discovery
Map your people, data, tools and bottlenecks.
02
Design
Define screens, workflows, permissions and integrations.
03
Build in stages
Test against your real jobs and refine with your team.
04
Launch and grow
Train, support and expand as your operation grows.
FREE 30-MINUTE CALL
Tell us what your team is doing the hard way.
Pick an open time and you're booked. We call you.
What you get from the call
- A conversation about how your team works today and where time is lost
- A short written summary afterward: what we heard and what fixing it could look like
- A straight answer on whether custom software is worth it for you, even if the answer is no
What it isn't
No pitch deck, no pressure, no obligation. You don't need to prepare anything.
You'll talk with Alex Alexander, founder
Alex has spent more than a decade building software and leading the teams that deliver it: as a software engineer and database developer on federal agency projects, a project manager at Netflix, and an AI and automation lead. Alex leads every StrideFrame engagement personally, from the first call through launch.
SEE IT WORKING
See it for yourself: click through a working sample system built for small manufacturers, wholesalers and producers. All names and data are made up.
Open the manufacturer and wholesale demo →QUESTIONS
Common questions
Do we have to replace our accounting software?
Not necessarily. We start by learning what you use today. Usually your books stay where they are, and the orders, production and invoicing pieces we build sync to them so nobody retypes anything. We will tell you which makes sense on the call.
Can each customer see their own prices and terms?
Yes. Each account can have its own price list, minimums, payment terms and credit limit, and the ordering portal only shows a customer their own prices and order history.
What does a project cost?
Most companies start with a $3,500 workflow audit (credited toward the build), then fix one workflow, typically $25K to $50K. Connected platforms run $50K to $100K. A useful comparison is the hours your office spends each week re-typing, chasing and searching; we can work through that estimate together on the call. Scope and price are confirmed after discovery.
How long does it take?
Most focused projects take about 6 to 8 weeks. We build in stages, so your team sees and tests working software along the way, and we confirm the timeline after the discovery call.
Who owns the software?
You do. When the project is done, you own the code and the system we build for you.
What happens after launch?
Every project includes 90 days of fixes at no charge. After that, you can choose a monthly care plan, starting at $600 a month, covering hosting, monitoring, updates, fixes and small changes. Or get help as needed at $150 an hour. Bigger additions are scoped as their own small projects.
What happens on the call?
A free 30-minute phone call about how your team works today and where it gets stuck. Afterward we send you a short written summary of what we heard and what fixing it could look like, whether or not we work together. If custom software isn't the right fit, we'll say so.